About Us
Our Story
Founded in South Carolina, VII Creations and Boutique began in 2011 when owner Michelle Ravenell couldn’t find jewelry that matched her vibrant personality and unique sense of style. Instead of settling, she decided to create her own — and soon discovered others loved her designs just as much!
What started as a small creative hobby quickly grew as Michelle shared her handcrafted pieces online. Orders came in through social media, and custom requests followed for weddings, baby showers, graduations, and “just because” gifts. With encouragement from family, friends, and loyal customers, VII Creations and Boutique became an official business in June 2022.
The Meaning Behind “VII”
The name VII represents the number 7, a symbol of completion and wholeness. For Michelle, creating is more than a passion — it’s what brings her a sense of peace and purpose.
What We Offer
At VII Creations and Boutique, creativity knows no limits.
We proudly design and sell:
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Handcrafted earrings, bracelets, and necklaces
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Custom shirts, hats, and totes
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Digital tumbler and shirt designs for sublimation projects
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Children’s books, coloring books, and journals written and illustrated by Michelle Ravenell (sold on Amazon)
Each creation — from handmade jewelry to original artwork — is designed to inspire confidence, creativity, and self-expression.
Handcrafted & Curated
Many of our products are lovingly handcrafted by VII Creations and Boutique, while others are thoughtfully curated to complement our style and vision.
Be sure to explore our “Handcrafted by VII Creations and Boutique” page to see what’s made right here in South Carolina!
About the Creator
Michelle Ravenell is a South Carolina native, creator, and storyteller at heart. She is also an author and illustrator of two children’s books, a coloring book, and a journal, combining her love for art and storytelling to encourage imagination and positivity.
Her passion for design, detail, and creativity shines through in every product and project under the VII Creations and Boutique brand.
Our Mission
To create, inspire, and share designs that make every customer feel confident, creative, and complete.
